BBA In Retail Management

Retail management refers to the process of overseeing and coordinating the operations of retail stores or businesses. This includes managing staff, inventory, sales, customer service, and marketing efforts to ensure the smooth functioning and profitability of the retail establishment. The primary goal of retail management is to enhance customer satisfaction and drive sales growth while maintaining efficient and effective store operationsIt is a vast and diverse sector providing employment opportunities to a large population of youth. This sector continues to grow and evolve, adapting to changing consumer preferences, technological advancements, e-commerce, online retailing and global economic trends. It offers diverse career opportunities and business possibilities, making it a vital and dynamic part of the global economy. The 3-year program B.B.A. in Retail Management is an Apprenticeship Embedded Degree Program that is designed to enable the students to learn, perform, and prepare themselves to contribute to the industry. This program combines theoretical knowledge with practical training, preparing students for a career in the Retail Industry. This program provides comprehensive training to excel in its ever-evolving landscape. Delve into consumer psychology, masterful merchandising techniques, and the intricacies of supply chain logistics.

COURSE OUTLINE 

RETAIL MANAGEMENT


1 YEAR FOUNDATION

  • Business Environment 
  • Retail store operations management 
  • Science and world 
  • Professional and employability skills
  • Customer relationship management
  • Basics of accounting 
  • Health and safety
  • Business specific job role-1

2 YEAR ADVANCED

  • Marketing Management
  • Warehouse and Inventory Management
  • Business Specific Job Role - 2
  • Organizational Behaviour and Human Capital Management
  • Digital Retail Business
  • Retail advertising & promotion 
  • Artificial Intelligence and Business Applications
  • Universal Human Values

3 YEAR SPECIALIZATION

  • Financial Management Essentials
  • Introduction to Contemporary Social Problems
  • Retail Specific Job Role - 2
  • Rural and International and Retailing
  • Retail Management Specific Job Role

CAREER PATHS

Retail Management

  • ⁠Business Builder/Retailer
  • Retail Sales Associate/Supervisor/Store Manager
  • Retail Distribution/Team Leader
  • Retail Sales Specialist cum Cashier
  • Individual Sales Professional
  • Digital Cataloguer
  • Business Leader/Multi outlet Retailer
  • Business Enhancer/Multichannel Retailer

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