BBA In Design Management

Design management is the process of using project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. Its objective is to create value and achieve goals by using design effectively across the business. This involves the coordination of design-related activities, enhancing both the innovation process and the overall business strategy.

BasicallyDesign management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. BBA in Design Management is a bachelors degree program that provides a Multidisciplinary blend of knowledge and skills to an aspirant in the field of Design. After completing a BBA in Design Management, successful learners could join various career paths such as brand manager, marketing manager, design strategist, creative director, or product manager in industries such as process industries, service industries, development, consulting in the majority of sectors like IT, media, advertising, fashion, retail, construction, manufacturing, management, education, training etc.

Explore the power of design through our BBA program in Design Management. Develop the ability to leverage creativity for driving business expansion, whether it be in fashion, interior design, or product development. Acquire the expertise to lead design teams, manage projects effectively, and mold brand identities amidst the challenges of todays competitive market. 

COURSE OUTLINE 

DESIGN MANAGEMENT


1 YEAR FOUNDATION

  • Business Environment
  • Principles of Design Management
  • Design Drawing and Visualization
  • Science and World
  • Professional & Employability Skills
  • Marketing Management
  • Basics Of Accounting
  • Materials and Processes for Design

2 YEAR ADVANCED

  • Product and brand management fundamentals 
  • Digital design and technologies
  • Business communication 
  • Organizational Behaviour and human capital management 
  • Economics of design 
  • Design strategy 
  • Universal Human values 
  • Design specific job role-1

3 YEAR SPECIALIZATION

  • Financial management essentials
  • Introduction to Contemporary Social Problems
  • Design specific job role -2 
  • Sustainability and Ethics in Design
  • Design Management Specific Job Role

CAREER PATHS

Design Management

  • Brand Manager
  • Marketing Manager
  • Design Team Supervisor
  • Project/Product Manager
  • Design Strategist
  • Head of Design Operations
  • Design Research Director
  • Creative Director in Industries like fashion advertising, retail, design consulting

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